Agencies use social media to promote their mission and to engage members of the public; this webinar will cover how federal agencies can implement social media in an accessible manner. Representatives from the National Institutes of Health (NIH) will share their experiences in ensuring access to various social media sites and platforms. NIH maintains over 60 Facebook pages, 40 YouTube channels, and numerous Twitter accounts.

The presenters will provide an overview of social media techniques, address common questions, review access issues and solutions, and offer best practices and techniques for making content accessible on various social media platforms, including Facebook, Instagram, Twitter, and YouTube. They will also cover internal guidance that NIH has developed and other resources on the subject that are available. For each social media platform discussed, the speakers will demonstrate how to infuse or remediate for accessibility.